Sunday, 9 September 2012
BEST ANTI-AGING MAKEUP OF 2012
(Photo: Stuart Tyson)
We tested 97 anti-aging beauty products on 661 volunteers and tallied responses on 2,004 questionnaires to find 22 winners that really can make you look younger!
Makeup used to promise to add a flush to your cheeks, a rosy hue to your lips. Today it aims to do much, much more: hydrate skin, minimize wrinkles, diminish lines on lips. And not just while you're wearing it: Like lotions and serums, anti-aging makeup vows to deliver skin benefits over time, so you'll eventually look better even when you don't have it on.
Skeptical? We were, too. Last summer, we began a yearlong project to determine, scientifically, if any of the myriad anti-aging cosmetics lived up to their claims — eye shadows that say they don't crease, lipliners that are supposedly anti-feathering, and primers that promise to hide lines. We enlisted 661 women, ages 35 to 79, to try them — in some cases, for as long as eight weeks. They filled out questionnaires, came to our lab for skin analyses done with high-tech equipment, and went home with the test brands.* The good news: The bold claims aren't all marketing hype. Here are the 11 winners (gold) and 11 runners-up (silver) that were proven to work.